A Nickel Cone
That Changed
Everything.
In 1929, Charles Rich Snelgrove believed ice cream wasn't just a treat — it was artistry. It was joy. It was a reason to bring families together even during the toughest times in American history.
Nearly a century later, that belief still drives every scoop we make.
Read the Full Story
Nearly 100 Years of Joy
The Beginning
Charles Rich Snelgrove opens his first shop in Salt Lake City with a simple mission: "artistry in pleasure foods." A nickel cone brings hope to families weathering the Great Depression.
A Utah Institution
Snelgrove becomes the go-to ice cream destination across Utah, New Mexico, Idaho, Montana, and Colorado. Laird Snelgrove brings home the legendary Canadian Vanilla recipe from a trip north.
The Iconic Double Cone Sign
YESCO crafts what becomes their first-ever three-dimensional sign — a 40-foot spinning double cone in neon. It's installed at the 2100 South flagship and becomes a Salt Lake City landmark overnight.
Olympic Recognition
When the Winter Olympics come to Salt Lake City, the Snelgrove double cone is chosen as a symbol of the city — featured on an official Olympic pin. The world takes notice of Utah's ice cream icon.
A Difficult Pause
Dreyer's, who had acquired the brand in 1990, announces it will discontinue producing Snelgrove ice cream. Utah mourns the end of an era — but the story wasn't over yet.
The Return
Lyndsay Snelgrove, great granddaughter of founder Charles, brings the family legacy back to life. First in St. George, soon across Utah — with the same classic recipes and the same promise: a scoop of pure joy.
The Cone That Became a Landmark
The original 40-foot double cone neon sign, crafted by YESCO in 1962, is now a protected historical landmark in the Sugar House neighborhood of Salt Lake City — a permanent tribute to the joy Snelgrove has brought to generations of Utahns.
Keeping It
in the Family.
Lyndsay Snelgrove grew up hearing stories about her great grandfather Charles's vision — ice cream as joy, as community, as hope. When the brand went silent, she couldn't let the legacy disappear.
With the support of her father Richard and sister-in-law Andrea Snelgrove, Lyndsay brought the original recipes back to life, starting in St. George and planning to return Snelgrove to every corner of Utah.
"We have the Snelgrove classic flavors and then we've updated with our own — but the spirit is always the same."
— Lyndsay Snelgrove